Management
Vicki Darrah
Founder
Vicki began her career as an executive trainee in New York at Bloomingdales in the late 1960s. She later became an assistant buyer at Bloomingdales. She married in late 1967, moved to Louisville, Ky., and worked as an assistant buyer for a small specialty retailer. Eventually, she and her husband moved to Atlanta, Georgia and Vicki worked for Rich’s as a buyer in the Children’s area. Taking some time off to begin a family, she returned to the business world in 1979 and worked as an outside sales rep in the gift industry developing another rep agency’s business in Metropolitan Atlanta. In 1989, she invested in purchasing an existing rep company in the southeast, changed the name to Darrah & Company, Ltd. and began building one of the top rep agencies in the U.S.
Office: 800-741-6614 | Fax: 800-373-6184 | Email: vdarrah@darrahreps.com
Lindsay DeMyer
President
Lindsay joined Darrah & Company in May 2002, bringing with her a lifetime of exposure to the gift industry and a deep understanding of the family business. After exploring various career paths post-college, she returned to Darrah with a clear purpose and strong commitment. Over the years, she has successfully carved out her own identity within the company, earning respect through hard work, professionalism, and composure—even while navigating the unique challenges of working with family. With her drive and dedication, Lindsay is poised to carry on the legacy and achieve the same level of success as her mother.
Office: 800-741-6614 | Fax: 800-373-6184 | Email: ldemyer@darrahreps.com
Ashley Hall
Vice President
Ashley brings a unique blend of compassion, leadership, and operational insight to her role at Darrah & Company, where she serves as Vice President. Originally joining Darrah in the early 2000s, she returned 15 years later after raising a family and leading a nonprofit housing organization in Richmond, Virginia. Though trained as a nurse, Ashley’s career has evolved across healthcare, nonprofit leadership, and now the gift industry—a space she’s been immersed in her entire life. Ashley brings exceptional drive, adaptability, and a passion for supporting both people and purpose-driven business operations.
Cell: 804-334-8502 | Email: ahall@darrahreps.com
Paula Blevins
Director of Sales
For almost 5 years, Paula has been Darrah’s Western NC territory manager. She will now take on the role of Director of Sales. She has over two decades of experience in retail buying and territory management. Previously, she served as a senior buyer for The Biltmore Company, driving strategy and profitability across 11 specialty stores. Paula excels in building lasting client relationships, analyzing sales data to identify growth opportunities, and consistently exceeding performance goals. A proven team builder and collaborator, Paula brings a strong mix of analytical skill, creativity, and integrity to every role she undertakes.
Cell: 828-779-5085 | Email: pblevins@darrahreps.com
Larry Campbell
Showroom Manager
Larry joined the Darrah & Company management team in 1999 after 12 successful years as a buyer in the specialty retail market. As Showroom Manager, he wears many hats—overseeing sales, vendor relations, database management, and showroom design. Known for his reliability and hands-on leadership, Larry is often the first to open the doors each morning during Market and the last to lock up at night. His deep industry knowledge and can-do attitude make him the go-to problem solver for the team. Simply put, if something needs doing—or fixing—or finding, Larry is the one who can do it.
Office: 800-741-6614 | Fax: 800-373-6184 | Email: lcampbell@darrahreps.com
Assistant Showroom Manager and Out of Territory Sales Manager
David Holcomb
David brings a wealth of experience across all facets of the gift industry to his role at Darrah & Company. His in-depth knowledge of showroom operations has become a tremendous asset to the team. David’s versatility is unmatched—he handles customer service, supports sales reps in the field, manages Facebook Live events, oversees online ordering, and plays a key role in show and showroom setup. Whether it’s behind the scenes or front and center, David ensures everything runs smoothly. Most notably, he’s often the first friendly face you’ll see when visiting the showroom, ready to offer a warm welcome.
Office: 800-741-6614 | Fax: 800-373-6184 | Email: dholcomb@darrahreps.com
Special Projects Manager
Susan Weinstein
Susan comes to Darrah & Co. after 25 years with the Nilan Company. She served there as sales manager for many of those 25 years and brings with her a wealth of experience in the gift industry. Susan joined us as an Open Territory Manager who was responsible for servicing all open territories within Darrah & Co. She then became our Director of Sales and managed all the sales representatives on the road for close to 19 years! Now, she is handling all our Special Projects. She brings with her extensive knowledge and experience with sales as well as her outstanding managerial abilities. Susan has proven herself to be a wonderful asset to our team.
Office: 800-741-6614 | Fax: 800-373-6184 | Email: sweinstein@darrahreps.com